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Head of Retail at Masai

Sarah is Masai’s retail manager. That means Sarah’s main responsibility is Masai’s shops, which includes the customer experience and contact for each woman entering a Masai shop. At Masai, you don’t just buy clothes, you find space to be yourself, and a vision for women that goes beyond conventions and box-ticking, and that’s what makes Sarah’s work so rewarding. Sarah’s extensive experience is very much an added bonus that also benefits colleagues and customers.

“I’ve worked with shops – that is, the retail industry – all my life, and there are three main experiences I’m very much aware of in my everyday life. The first is the gift I received when I moved to Paris and was lucky enough to work for Christian Louboutin. He taught me that a positive customer experience must be felt at all levels. Everyone deserves to be seen, and nobody should be without that. The second great realisation has been how privileged I am in my job here at Masai. You see, very little time elapses from a design idea taking shape, to put it in the hands of individual women. The third is what a gift it actually is to be with Masai. I’ve spent many years trying to fit in and be right, but it’s only now I’ve found contentment in being myself. I don’t have to conform or fit into a box here; I have breathing space to be myself, and it’s such a great feeling to have.”
Sarah Kronbach Hermanstad

MASAI STORIES are portraits of women's lives, presented through thoughts and reflections from a group of dedicated and passionate women. The stories reflect on diversity, openness, courage and, not least, the freedom to be and want to be yourself. Through meetings these women, who all inspired us with their life choices and creativity, we wanted to create a special insight into women's lives. Our stories portray the strength and beauty that emerges when your life passions are allowed to blossom, and when you choose to listen to yourself and pursue your dreams.

But the stories also reflect on community and that notion that we're all stronger together, and also on how we can improve at find inspiration and strength in each other. We'd like to do our bit by putting women more on the agenda, so that together we create new and equal opportunities for each and every one of us. So, this isn't just a collection of stories, rather it's one big story about working together. All the stories are created and told by women, and give us insight, wise words and food for thought.

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The women behind Masai

Masai Stories is back and this time we welcome you into our Masai Home. We have made six internal portraits with some of the women who are working with our brand passionately every day. We’re very excited to share this. Enjoy.

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Anna Normann

Anna Norrman is actually Swedish, but loves Denmark and the Danes so much that she decided to set up a boutique B&B deep in the Danish countryside, a place where imperfections are celebrated and where the Danish obsession with the colour white is truly challenged.

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Tanja is one of the creative women who help create the styles that go into the collection. Prints have always featured strongly in Masai’s DNA, and we take pride in creating beautiful, vibrant, artistic prints that are always unique to us.