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Masai journal

Artist's garden

This collection is inspired by the artist's garden: A magical place where tranquillity and creativity go hand in hand and femininity is free to flourish.

Renew your wardrobe with our well-known linen fabric in beautiful new colours: bold orange red, muted blue and deep green - perfect for warm spring days and hot summer days.

Beautiful and natural linen

It's no secret that we love linen and the material has long been a part of our spring and summer collections.

We love the naturalness, beauty and durability of the material, meaning your favourites will only get more beautiful the more you wear them.

Get a head start on the hot summer days to come with the collection's brand new designs in beautiful colours and elegant silhouettes.

Julia Lahme, Danish author, trend researcher and founder of the communications agency Lahme Kommunikation, has many titles and believes in women's right to embrace much more than what fits into a single box. She's a mum of two, married to the love of her life - and a wholehearted feminist.
“There has always been a predetermined way women were expected to look in order for us to be considered beautiful. I believe that we must decide to no longer succumb to this oppression and turn away from comparing ourselves to others. Instead, let's focus on how it feels to be in the company of women, rather than focusing on what the women we're in a room with look like.”
Julia Lahme

Meet Julia

... and several other inspiring women in our Masai Stories.

Sometimes simple is best.

Here's a simple and uncomplicated blue dress with a relaxed cut that will instantly give you a sense of being at home. The dress is designed in a loose, oversized cut that offers plenty of volume and freedom of movement. Also enjoy the crinkled viscose, which is both flowy and comfortable to wear.

Love the contrasts

The collection offers a wide range of beautiful prints: from the graphic to the artistic and hand-drawn, all inspired by a peaceful walk through the artist's garden.

SIMPLE AND ELEGANT

An elegant look can be quite simple. Take this red dress, perfect for those days when you're feeling extra strong and feminine. The dress is designed in our soft and exclusive jersey quality that makes it lovely to wear. Also enjoy the feminine wrap-around effect on the bodice - perfect for a simple yet eye-catching look.

Bright spring evenings

The smell of falling dew, the feeling of coolness that descends after a sunny spring day and the uplifting joy of a day well spent is what spring is all about. Refresh your wardrobe with dresses, tops, tunics and trousers - styles that will carry you through whatever the days - and evenings - have to offer. Both now and this summer.

TIMELESS WARDROBE FAVOURITES

Some styles become instant wardrobe favourites. And this balloon-effect viscose skirt is sure to be one of them.

Wearable art

In our view, fashion is wearable art: every print is a work of art and every piece of clothing should be loved as such.

Let beautiful colours and prints be your shortcut to a quick and effortless wardrobe refresh.