Masai Guide
inspired by women

Masai guide is your guide to Masai's world of design. This is where we inspire you with the best from Masai, so you get more from your shopping experience with us.

LINEN TO LOVE

Masai linen

The world’s oldest woven garment is made of linen and once the fabric of choice of the pharaohs in Egypt. The quality, feel, and elegant beauty is why linen is one of our favourites for garments at Masai.

LINEN GUIDE

TUNICS

Masai tunics

For some it’s a wardrobe basic, for others it’s a versatile piece, and for us here at Masai, the tunic is what it’s all about! The tunic is a big part of our DNA as well as a playground for our designers. We design prints with the tunic in mind, as well as making sure that all our pieces go well with it.

TUNIC GUIDE

PACK FOR YOUR HOLIDAY

Masai holiday

Whether you’re heading off to a holiday cottage, a beach holiday, a three-day business trip or an outdoor adventure, it pays to optimise your suitcase space, minimise the kilos and cut down on the creases. That doesn't mean you should only travel with hand luggage, but it does mean packing wisely. Here are Masai's top tips for a well-packed holiday suitcase.

SUITCASE GUIDE

JERSEY

Masai jersey

We love jersey here at Masai, and we're proud of our exclusive quality, which is made in close collaboration with our supplier in Portugal. In our collections, jersey is so much more than just soft joggers – we have styles that keep you comfy in the day – and dressed up at night.

Jersey guide

THE DESIGN PROCESS

Masai design process

At Masai, we don't design clothes for a specific type of woman, body type or age. We design clothes for creative, inspiring women who dare to reveal their true selves and their beliefs. Read on about the design team's inspiring work process.

Design guide

BASIC

Masai Basic

A genuine wardrobe classic is born from great design, a tried and tested fit and a matching choice of fabrics. This is the process we use to create the clothes in our Basic Collection.

Basic guide

FIND YOUR SHAPE

Masai shape

The right fit affects your clothing's lifetime; if it fits well, you will use it both more and for longer. At Masai, we recognise that women's shapes and sizes are many and varied and is the reason we developed our Shapes, ensuring you can buy clothes that fit you.

MASAI SHAPES

CARE GUIDE

Masai care

At Masai, we strive to design and develop clothes that you can wear season after season. This places demands on the clothing’s durability, but by following our care guide, which contains general care instructions and recommendations, you can ensure that your clothing stays looking beautiful for longer.

CARE GUIDE

GET THE STYLE

With looks for all occasions, Masai makes clothes that instantly make you look and feel great. You'll find classic styles, beautiful prints and accessories to complete your look. Be inspired and shop for your look.

BE INSPIRED

MORE INSPIRATION

Masai stories

MASAI STORIES

Masai Stories are portraits of women's lives, presented through thoughts and reflections from a group of dedicated and passionate women. The stories reflect on diversity, openness, courage and, not least, the freedom to be and want to be yourself.

READ MORE
Masai CSR

CSR – OUR RESPONSIBILITY

The landscape of CSR and Sustainability is ever-changing and changes are more fast-paced than ever, making it increasingly harder and more complex to navigate. However, even though the challenge may seem invincible at times, we all have a responsibility to engage, to seek knowledge and to drive innovation wherever we can.

READ MORE
Masai new arrivals

NEW ARRIVALS

Be inspired by our latest styles. At Masai, we always work with our iconic Shapes, and this new collection features them in new designs, uplifting colours and with stunning hand-drawn prints that you can really look forward to wearing. You will also find even more sustainable styles in FSC®-certified viscose.

SHOP NEW ARRIVALS